Search Engine Ranking Tip #7: Title Tags
One tiny piece of the puzzle which will help your website rank higher is to include your keywords in your web page title tags.
Chances are if you are new to marketing your business online, you only have your company name or some “catchy” phrase in your web page’s title tag. Why? Do you really think users are searching for “Henry’s Careful Clippers – Where Your Happiness Is Our Number 1 Priority” ?? Even worse are those pages with something generic such as “Home” or “Services” as their title tags.
Seriously, who do you think is searching for such terms and phrases? A more effective title would be “San Diego Hair Dresser” or if you must hold on to part of your ego, “San Diego Hair Dresser – Henry’s Careful Clippers” might be okay depending on market congestion.
Bottom line, you need to use terms in your title tag that match what users are searching for in the search engines.
