Keeping It Fresh: Google Caffeine

Google Caffeine Announced

In a recent announcement Google made public its new search index, Google Caffeine. Click the image below for the full story.  As a professional marketer, my interest is in keeping up with changes like this in order to ensure that activity on my client accounts is kept up to date. 

In my personal opinion Google Caffeine is a welcomed update.

So, bottom line what does this mean? As a quick summary it means that with Google Caffeine, users will receive the freshest, most relevant content available on the web. One of my techniques for keeping client sites well ranked is to keep their content fresh. So, from my perspective this change is a great change and keeps my clients ahead of the competition.  As each day passes, Google is making it clear that new, fresh, relevant, dynamic sites are what will rank well in their overall search results and Google Caffeine is a bold confirmation of that idea. One prime example of dynamic sites are social media sites where content is updated literally on a second by second basis.

Google Caffeine

If you are not maintaining a dynamic website with changing content, user updates, posted feedback and comments, etc… well you might want to start packing your office up because your competitors that keep up with changes in the search engines like those in Google Caffeine will quickly outrank you even if you’ve enjoyed riding page 1 now for sometime. 

Google Caffeine is changing the site ranking game.

Read the full Google Caffeine article by clicking the image above, it’s pretty fascinating to hear these updates as they are released!

To your online success!
- Johnny Vargas

Share on Facebook